The trailer and micro-teasers were used as part of an online social media marketing campaign prior to the festival to raise awareness and drive traffic to the festival website for further information and ticket bookings. The micro-teasers (approx. 10 secs) and were distributed on Facebook, Twitter, Vimeo and Instagram. The trailer was also distributed via social media and used on the website and on outdoor screens in Bristol city centre.
The trailer and ident (20 seconds) were used in-cinema to accompany the BFP Film Programme at Watershed, Bristol. The trailer was screened before other films prior to the festival to advertise the event. Either the trailer or ident were screened before each film programme at the festival to introduce that event.
Software used: Dragonframe; After Effects; Photoshop; Audition; Premiere (all Adobe CC 2017)